SKU: 304306

UPC:	00430003996200
Product Name:	Caffeinated Coffee Whole Bean
Product Category:	Coffee Beans
Division:	Beverages
Brand:	MAXWELL HOUSE
Product Description:	MAXWELL HOUSE coffee is specially blended with rich, premium-quality beans delivering consistent flavor that is always "Good to the Last Drop!"
Pack:	6
Size:	4 lb.
Package Format:	bag
Product Yield:	Varies.
Servings per Case:	Varies.
Product Type:	Regular
Product Characteristics & Features:	MAXWELL HOUSE Coffee is a regular yield coffee specially blended with rich premium-quality beans. Fresh ground immediately prior to brew gives off pleasant aroma. "Coffee House" trend has created "high quality" image when (grinding process) seen by customers. MAXWELL HOUSE Coffee compares favorably with regional and local roasters' full-bodied coffees.
Product Preparation:	Filter & Brew
Equipment Needs:	Brewer
Operator Benefits:	No matter where or how it is served, MAXWELL HOUSE Coffee is the coffee that people recognize for quality and consistency every time. "Good to the Last Drop" Nearly 4/5ths of Americans drink coffee daily or occasionally with nearly 60% of coffee drinkers saying that coffee is an extremely important part of their day. The vast majority of consumers use coffee as a stimulant, selecting coffee based on brand and taste. In general, consumers are knowledgeable about coffee brands and often choose their coffee based on the brand.